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ASM Global Launches ‘Help For Ukraine’ Fundraising Campaign At UK Venues
ASM Global today announced a new fundraising campaign amidst the ongoing crisis in Ukraine.
All ASM Global operated venues across the UK, including AO Arena (Manchester), OVO Arena Wembley (London), first direct Arena (Leeds), Utilita Arena (Newcastle), and P&J Live (Aberdeen) will support the initiative, designed to raise funds and support for the people of Ukraine.
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Starting from today, April 14, ASM Global customers are be able to donate to the British Red Cross by adding 50 pence to their food and beverage order during shows. Donations will be used by the British Red Cross to make sure people in Ukraine get access to food, water, first aid, medicines, shelter and warm clothing.
The ‘Help For Ukraine’ initiative is supported by ASM Global Acts, which launched in October 2021. ASM Global Acts is the company’s corporate social responsibility platform, and an extension of ASM Global’s commitments to creating a better workplace, a more diverse workforce, serving the communities where it operates, and contributing to a healthier environment and planet. These programs are activated at both the corporate and local level, creating value at scale within communities.
Chris Bray, EVP of Europe at ASM Global said, “ASM Global is proud to implement this new fundraising initiative, using ASM Global’s portfolio of UK venues as locations for donations to this important cause. ASM Global Acts, our corporate responsibility platform, works to make a meaningful difference to communities locally and all over the world, and we hope our customers will support us in these efforts, as the conflict in Ukraine continues. These funds will allow the British Red Cross to continue their vital work in providing urgent aid to those who need it the most.”