Talent Barcelona: Cruïlla Launches Booking Agency

Screenshot 2022 04 21 at 5.04.22 PM
Talent Barcelona, the new booking and promotion agency from the team behind Cruïlla.

The team behind Cruïlla Festival Barcelona announced the launch of a booking agency by the name of Talent Barcelona.

Cruïlla launched in the Catalan capital 15 years ago. Aside from growing the festival, the team around Cruïlla director Jordi Herreruela has created various concert series, and expanded its activities beyond the strictly musical by incorporating (performing) arts and comedy into its offering.

See: Impact International Honoree Jordi Herreruela

With its essential understanding of the live industry in southern Europe, as well as the close relationships with the entire cultural network in the region (creators, programmers, promoters, agents, etc.), Cruïlla has now taken the next step with the creation of Talent Barcelona.

The team behind Talent Barcelona is made up of professionals boasting more than twenty years of experience in the music industry. The new agency will deal in the representation of artists and creators as well as the booking of artists’ performances.

It will also take on the role of the promoter, and organize concerts, concert tours and other performances, as well as the production of live shows, in order to grow impactful projects.

Talent Barcelona currently represents and promotes artists such as Pau Vallvé, Marc Sarrats and 31 Fam, and organizes the tours of international artists such as Wilco, Fat Freddy’s Drop or Aurora. It also advises on all things regarding festivals and handles the booking for a number of festivals and promoters.

“Talent Barcelona was born from the desire to strengthen the company’s relationship with the creative network, something that it had already been doing within the framework of the events it promotes, but which it is now expanding by incorporating the accompaniment of talent among its activities. As could not be otherwise with Cruïlla’s DNA, this talent is not only musical and will also incorporate other disciplines such as comedy,” the official announcement states.

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