2022 Impact 50: Marc Geiger
Live music pioneer Marc Geiger helped found Lollapalooza and spent 17 impactful years as head of the music division at William Morris Endeavor, from 2003 until his exit in 2020, rumored to be heading to Spotify at the time. He emerged at the height of the pandemic, in October 2020, with a new initiative, SaveLive, with fellow WME agent John Fogelman, to acquire a network of clubs around the country either shuttered or in danger of doing so due to the pandemic.
“Venues and promoters,” says Geiger about the company’s priorities. “We’re staying focused on the live music space and we’re not getting distracted by the ‘noise’ around us.”
Last month, SaveLive completed its first round of financing, raising $135 million to partner up with a total of 20 venues around the country, including The Alibi in Palm Springs, Calif.; the Golden State Theater in Monterey, Calif.; Tobin Center in Pontiac, Mich.; and Baltimore’s Hammerjacks along with four in Oklahoma City (Criterion Ballroom, Tower Theatre, Beer City Music Hall and Ponyboy) and two in San Antonio (Tech Port Arena and Tobin Center). Shortly afterward, Geiger announced a further partnership with Jerry Mickelson’s iconic Chicago-based concert promoter Jam Productions alongside similar deals for Deuterman Productions and Patchwork Presents.
Geiger admits it has been a busy couple of years: “We launched a new company, built a great team which continues to grow, and delivered on our promise to work with our partners to fortify venues, and in doing so preserve culture, stories and the smaller end of live music. What made us successful was focus. The SaveLive team remained centered; staying in our lane has been the underlying driver in creating and executing.”
As for the challenges facing the live industry, Geiger notes, “Our business plan and market focus lessens the crowded landscape by bringing more touring opportunities to otherwise ignored markets.”