Dutch music event promoter ID&T, part of live entertainment platform Superstruct Entertainment, has acquired Apenkooi Group, one of the leading electronic music promoters in the Netherlands.
It’s a strategic partnership that’ll expand Superstruct’s footprint in live, and will help Apenkooi accelerate its growth trajectory. Financial details of the deal weren’t disclosed.
Apenkooi launched in 2004 with a local party in the Utrecht-based Club Monza. Today its portfolio of events includes well-known brands such as DGTL, STRAF_WERK, Pleinvrees, Amsterdam Open Air, and The Gardens of Babylon.
Apenkooi also organizes festivals internationally and promotes the elrow events in The Netherlands. “In addition to continuing to run its flagship events, the partnership with Superstruct and ID&T will unlock new opportunities for the group in the areas of brand partnerships activation and events sustainability, building on the success of DGTL – the world’s most sustainable dance festival,” according to the announcement of the acquisition.
Apenkooi CEO and co-founder Jasper Goossen commented, “We are delighted to partner with Superstruct and ID&T. Joining a global platform of industry-leading, like-minded entrepreneurs will take Apenkooi to the next level and enable our company to seize the numerous growth opportunities within electronic music events brand partnerships and sustainability.”
Ritty van Straalen, CEO of the ID&T Group, added, “We are very happy and proud to welcome so many talented and passionate people to our family. Not only does Apenkooi have an amazing portfolio with brands such as DGTL, STRAF_WERK and Pleinvrees, we also have been partners already in several festivals such as Amsterdam Open Air, Valhalla and By the Creek for many years. In addition to the many popular festivals, their in-house brand partnership agency will also become part of the group. For the ID&T brand partnership team this is a very important step to further expand the partnership portfolio with commercial and qualitative propositions.”