Creative Artists Agency has promoted Jenna Park Adler to Co-Head of the agency’s global Hip-Hop/R&B touring group. She will serve in the role along with existing Co-Head Mark Cheatham, CAA announced Oct. 11.
Adler, who began her career in the live industry at CAA in 1990, previously held the position of music agent. Accomplishments over her career include putting together Green Day’s “Hella Mega Tour” stadium run with Fall Out Boy and Weezer, which ranked No. 3 on Pollstar’s 2021 Year End Worldwide Tours chart with a gross of $67.3 million. The agent extraordinaire has also played a key role in Doja Cat’s rise to stardom (with Doja’s 2022 performances including a spot at Lollapalooza Brazil, which grossed over $21.7 million over three days) and helped Jennifer Lopez develop her multidimensional business.
Adler’s clients also include Charli XCX, Chloe x Halle, Yeah Yeah Yeahs, Deftones and Mark Ronson, among many others.
“Jenna’s an undeniable force in the business and an invaluable member of the CAA team, brilliantly delivering for artists across genres,” CAA Co-Head of North American Music Darryl Eaton said in a statement. “Mark and Jenna bring an incredible level of energy, experience and strategic vision to our industry-leading Hip-Hop/R&B group. Under their leadership, the future is very bright.”
Adler’s accolades over the years include being named to Pollstar’s Women of Live, Billboard’s Women in Music, and Pollstar’s Impact 50 multiple times, including the 2022 edition of Impact 50.
Adler and Cheatham offered a joint statement of their own: “We’re able to support our artists in more ways than ever, thanks to the agency’s tremendous – and ever-growing – number of resources and relationships. “Hip-Hop and R&B continue to have huge influence on the music industry and broader culture, and we couldn’t be more excited to lead our super-talented team into the next evolution of the genre.”
CAA’s Hip-Hop/R&B roster boasts The Weeknd, Doja Cat, A$AP Rocky, Saweetie, Miguel, Ludacris, Jorja Smith, A Boogie Wit Da Hoodie, Logic, Kehlani, Tems, NAV, Q-TIP, Playboi Carti, Wu-Tang Clan, among others.
When interviewed as part of the special Impact 50 edition of Pollstar earlier this year, Adler noted the importance of diversity, equity and inclusion “both on stage and in business.” She continues to work with Diversify The Stage, a broad-based initiative to facilitate hiring underrepresented touring professionals as well as providing education, mentoring and internships for young people enter the live business.
“When I started my career, there weren’t many people who looked like me that I could look up to as mentors, or as idols as an Asian-American woman,” she told Pollstar. “That’s something I’ve worked hard to change. I want to be the person I wish I had 20-plus years ago – somebody a young woman can look at and help instill confidence that people who may look different than others in the industry can succeed.”