Getting To Know Your Pollstar Live! Panelists: Rendy Lovelady

Pollstar Live!, the world’s largest gathering of live entertainment professionals, returns to the Beverly Hilton in Beverly Hills, California, Feb. 21-23. The three-day conference is a flagship event for Pollstar magazine with compelling keynotes, panels, roundtables and the Pollstar Awards, celebrating the best in the business, along with plenty of opportunities to network and engage in insightful discussions.

Pollstar Live! kicks off with Production Live!, the one-day companion conference that features panels on all topics related to staging live events including lighting, video, stage management, sound technique, concert production, video, regulations, security and more.

Click these links for the Production Live! schedule and the Pollstar Live! schedule. Register for Pollstar Live! here.

Getting To Know Your Pollstar Live! Panelists

Rendy Lovelady
Owner, Executive Producer / PCB Entertainment
Panel: We’re Baaaack! (Aren’t We?)
Date/Time: Wednesday l Feb. 22 l 10:30 a.m.

Why must everyone go to your panel?
We’re an independently-owned festival producer, so we offer a unique perspective on the challenges of creating and running large-scale music events.

What story will you tell during the panel?
At our 2021 Gulf Coast Jam, a small plane flew 300 feet above the crowd — in the dark — and dropped coozies promoting the pilot’s flight school.

What’s the story you won’t tell?
The requirement to have sharpshooters on site.

What may cause tempers to flare?
Beyond talent fees, artist riders and the real costs to produce a festival have gone through the roof.

What was the best part of your 2022?
Our 2021 Gulf Coast Jam was the first large-scale music festival to come back after the COVID lockdown — and it went really well — but 2022 really saw people get back out to enjoy live music.

Your predictions for 2023’s live industry highlights?
Gulf Coast Jam sold out six months in advance of the festival, which is the first week of June, so my prediction is fans are back and ready to fully enjoy live events across the globe.

Career tentpoles you are most proud of?
I started my career on the road with Bon Jovi, Mötley Crüe,

Van Halen and others and took everything I learned and put it into helping make our events the best they can be for the artists, fans and everyone behind the scenes. On the artist management side, I put Little Big Town together and managed them for 20 years. I’m very proud of what we accomplished.

Having Gulf Coast Jam sell out six months before we open the gates will always be a tent pole!