A day removed from having announced their 30-date North American tour, The Cure dropped even bigger news on Friday (March 10) saying tickets to their shows will not be transferrable “to help minimize resale and keep prices at face value.”
The legendary band recently stated its strategy to combat scalping and ensure affordable pricing on their social media pages. Tickets are being sold via Ticketmaster’s Verified Fan system, which aims to get more tickets into the hands of fans, and The Cure said their ticketing partners “have agreed to help us stop scalpers from getting in the way.” Fans who purchased tickets but cannot attend the show can only “resell it on a face value ticket exchange.”
“We want the tour to be affordable for all fans, and we have a very wide (and we think very fair) range of pricing at every show,” the band said in a statement on social media.
However, their game plan does not apply to the shows in the states of New York, Illinois and Colorado, claiming they have laws in place that make such a move difficult that protect scalpers.
“For shows in these states, we urge fans to buy or sell tickets to one another on face value exchanges like twickets.live and cashortrade.org,” The Cure said. “Fans should avoid buying tickets that are being resold at inflated prices by scalpers, and the sites that host these scalpers should refrain from reselling tickets for our shows.”
The North American leg of the band’s “Shows Of A Lost World” tour kicks off in New Orleans on May 10 with stops in Los Angeles at its famous Hollywood Bowl and New York’s Madison Square Garden. The Cure will also visit Houston, Dallas, Phoenix, San Francisco, Seattle, Denver, Chicago, Toronto, Boston and Atlanta before closing in Miami on July 1.
The Cure wrapped up their European dates with three sold-out shows at OVO Arena Wembley in London from Dec. 11-13, grossing a total of $2.8 million, according to reports submitted to Pollstar‘s Boxoffice. Other highlights from the tour include a sold-out show in Leeds, United Kingdom, on Dec. 6, grossing $828,850. The band also made splashes in Cologne, Germany, and Dublin, grossing $965,763 and $954,203, respectively.