Marketing, entertainment and live events company Loud And Live has hired Steve Ziff as its new Chief Business Officer. In his new role, Ziff will oversee the Miami-based company’s marketing services and enterprise-wide business development efforts.
An announcement explains that he will provide “strategic guidance to grow and expand the company’s diverse portfolio of assets and capabilities. He will lead both respective teams, focusing on the company’s continued success in delivering innovative and engaging experiences to brands and audiences worldwide.”
Ziff has over two decades of experience as a marketer and business development leader, working with agencies, professional sports and entertainment organizations.
Most recently, Ziff served as CMO & CCO for Thrill One Sports, where he was responsible for traditional marketing and communications functions, as well as overseeing the action sports company’s touring, consumer products, content and athlete development. Before that he held the role of Senior Vice President & Chief Marketing Officer for the NFL team Los Angeles Chargers.
“We couldn’t be more excited to welcome Steve to the Loud And Live family, and we’re confident that his leadership and diverse experience across marketing, entertainment, content and sports will be invaluable to the company, our clients and our worldwide audiences”, Nelson Albareda, CEO of Loud And Live, said in a statement. “His extensive capabilities in marketing & business development, coupled with his deep understanding of the various industries where we perform, makes him the perfect fit for our growth plans and vision of the company.”
Ziff added, “Loud And Live sits at the nexus of culture, uniquely built as a world-class entertainment, content and marketing solutions company. Nelson, Marco and team have established a future-focused enterprise with an incredibly passionate and diverse team of people, and joining one of the only global companies of its kind is a tremendous opportunity and honor.
“The Latin-Hispanic culture has permeated the mainstream and is now visibly shaping and deeply influencing the landscape of global music, fashion, art, sports, and lifestyle and the modern U.S. economy. As a top Latin entertainment and multicultural marketing company, we’ve collected a massive wealth of cultural intelligence, insights, and data on consumers which we use to help brands stay competitive, adept, and resonant. We’re excited for the opportunities that lie ahead to help our partners convert culture into commerce.”