Steve Tadlock Joins LiveCo as SVP Of Venue Relations; Mark Dinerstein Promoted To President Of Development Group

L-R: Steve Tadlock, Mark Dinerstein

Industry vet Steve Tadlock has been named Senior Vice President of Venue Relations by LiveCo, the private equity-backed entertainment company led by Brian Becker, and Mark Dinerstein promoted from Executive Vice President to President of the company’s newly formed Corporate Development Group.

Tadlock joins LiveCo from ASM Global, where he was most recently General Manager of Pechanga Arena in San Diego. He brings with him prior experience at SMG, BMO Stadium, Leisure Management International, and the City of Miami, Florida, Tadlock has worked in public assembly facility management for more than three decades with operational and financial oversight in a variety of venue types including stadiums, arenas, and more. 

“Steve is the embodiment of what we stand for at LiveCo: he is fiercely hardworking, result-driven, and a natural leader,” said Brian Becker, CEO of LiveCo. “With him at the helm of venue relations, LiveCo is poised for continued success in the live entertainment industry, and we are confident he will help us continue our strong momentum.”

See: Indie Promoters Consolidate To Form LiveCo

In his new position, Tadlock will manage facility relationships, content backed-booking deals, and continue to drive LiveCo’s growth in the industry. 

“I am thrilled to be joining the LiveCo team and look forward to working with our venue partners to deliver unforgettable experiences for fans,” he said. “LiveCo has quickly garnered a reputation for excellence in the industry, and I am excited to work alongside these great brands and industry professionals in the continuation and expansion of their efforts.”

Dinerstein is an original member of the LiveCo team, playing an instrumental role in the company’s inception in 2021 and official launch in early 2023. Prior to LiveCo, he held multiple leadership roles at Knitting Factory Presents for nearly 13 years including President, leading their operations, sponsorships, and venue construction projects. In his new role at LiveCo, Dinerstein will oversee the focused development and implementation of company-wide initiatives and new acquisitions, venue deals, strategic partnerships, and more. 

Tadlock’s appointment and Dinerstein’s promotion come as LiveCo continues to expand its reach, including the acquisitions of Transparent Productions and MagicSpace Entertainment to a roster that already contained respected promoters such as Icon Concerts, Premier Productions, BASE Entertainment, Rush Concerts, and Peachtree Entertainment. 

 Among the names currently working with LiveCo’s combined teams are Jimmy O. Yang, Criss Angel, Cocomelon Live, Cody Johnson, Jo Koy, Dude Perfect, Zach Bryan, MercyMe, Elevation Worship, and Gabriel Iglesias.