Impact NextGen: Dom Prieto

Dom Prieto loves working with “exciting, emerging” hip-hop and R&B artists, including Brent Faiyaz and Lil Tjay; he promoted Toosii’s headlining tour, which has been selling out arenas.

And it was hip-hop legend Nipsey Hussle who gave him an epiphany.

“His music fueled the early days of my career. I never doubted what I was doing, but there were times I doubted how I was doing it. His message is the blueprint for finding a way,” Prieto says.

“I only had the opportunity to work on one show for him and when he passed I had a major epiphany – there’s always something that needs to be done but none of it is more important than focusing on the artists, people and ideas that are most important to you.”

The idea that’s important to Prieto: connecting artists to their fans in meaningful ways.

“Their art is incredibly important. Music is the closest thing we have to a universal language so I am doing everything I can to help artists reach their fans by creating live music moments that add positivity to people’s lives,” he says.

Helping him along the way: Live Nation festival VP Jeff Shuman.

“He always empowered me, and it expedited my growth as a promoter. We had the same work ethic and expansive taste in different genres of music, so we gelled and ended up making history in Southern California. His ethos is simple: music first, industry second.
“Whether it was creating a festival concept/lineup or investing in an artist early on, if we believed in it, the end goal was to bring that vision to life no matter what,” he says.

And now, Prieto looks forward to learning from another industry giant.

“I’m working under one of the most talented leaders/promoters in the business with Omar Al-joulani. The first few months working alongside Omar have been insightful and I’m looking forward to learning more from him. It’s an amazing opportunity that I’m grateful for,” he says.