Get Rock Live: DEAG Launches In Spain

Pierre photo
Pierre Sabbag will head Get Rock Live based in Barcelona.

Deutsche Entertainment Aktiengesellschaft (DEAG) is entering the Spanish rock/pop market by launching a wholly-owned subsidiary by the name of Get Rock Live, S.L., which will bundle DEAG’s Spanish business activities.

See: Spain Focus 2023 Index Page

The business in launched in collaboration with Pierre Sabbag, and will be based in Barcelona. Sabbag has many years of experience as promoter and organiser of concerts and events with Spanish and international artists. He has organised concerts with Alice Cooper, Kiss, Ozzy Osbourne, Scorpions, Aerosmith, and Iron Maiden in the past, and has worked for years with Spanish rock stars such as Extremoduro and Marea.

Sabbag’s expertise is complemented by that of Inma Sepulveda, who has been active in the production and execution of major events for over 20 years, and has a broad network of contacts to promoters and concert organisers throughout Europe.

Get Rock Live was already planning 100 events for the 2024/2025 period, according to the press release announcing the launch of Get Rock Live.

It states, “the expansion of business activities in Spain will result in synergy effects for DEAG, especially for the live entertainment and ticketing business.”

The German live entertainment giant is planning to bring successful event formats from its portfolio to Spain, as well as to develop and launch new event formats. The company has already had very good experiences with Christmas Garden events in Barcelona, Madrid, Málaga, and Valencia.

See: DEAG’s Q3 Results

Detlef Kornett, member of the DEAG’s executive board, commented, “DEAG continues to expand successfully in Europe and UK. Spain is a highly exciting market that offers us great growth potential. We will gradually expand our portfolio of events in the coming months and years by offering visitors hundreds of concerts and shows, first-class other entertainment and generate all along additional business for the DEAG Group.”

Pierre Sabbag added, “DEAG is excellently positioned internationally. We want to position concerts events and festivals even bigger and more internationally over time. I am very much looking forward to our very close collaboration.”

Subscribe to Pollstar HERE