HARD Summer Moves To Hollywood Park

HARD Summer Music Festival returns on Aug. 3 and 4, and the festival is moving once again, this time to Hollywood Park. This year will take advantage of the grounds from across SoFi Stadium and YouTube Theater, reinventing all of HARD Summer’s usual stages.

“We are thrilled to partner with HARD Events to bring another festival featuring diverse programming to Inglewood,” Adolfo Romero, VP of Programming and Booking for SoFi Stadium and Hollywood Park, said in a statement. “This partnership not only amplifies Hollywood Park’s influence in the festival space but also solidifies our dedication to curating global entertainment that authentically mirrors our vibrant local community.”

The Insomniac-produced festival took place at the Los Angeles Memorial Coliseum last year, which was a homecoming for Insomniac founder and CEO, Pasquale Rotella. Appearing on the cover of Pollstar last month, Rotella said, “That was a great feeling, coming full circle.”

However, Rotella noted that returning to the venue felt different and that he was on the fence about whether or not the festival should return to the Coliseum.

“I didn’t feel that magic,” he said. “Not that it wasn’t a great show, but it was different. I had really wanted to bring an event back to the Coliseum for a long time. And, when you think about bringing it back, you think about it being similar and magical in the same kind of way. That was such a special time, it’s going to be hard to ever do that again. But, it was cool for other reasons.”

Gary Richards first founded HARD in 2008, taking place at Shrine Expo Hall in downtown Los Angeles before moving to The Forum in 2009. The venue changed again to the Los Angeles State Historic Park in 2010, where it remained until 2014. Live Nation acquired the festival brand in 2012, with Rotella overseeing the event following Insomniac’s partnership with Live Nation in 2013. Richards remained with the festival until 2017. The festival moved again in 2015 to the Fairplex in Pomona, California, then took place at the Fontana Auto Club Speedway in 2016. In 2017, HARD took place at Glen Helen Amphitheater in San Bernardino, California, before returning to the Auto Club Speedway for 2018 and 2019. Following COVID, HARD relocated to the NOS Event Center in 2021 and 2022.

While the lineup for this festival will be announced in the coming weeks, tickets for this year’s festival go on sale starting Feb. 16 at 10 a.m. PT. Fans who signed up for the SMS presale can snag tickets starting Feb. 16 at 9 a.m. PT. To celebrate the festival’s relocation to the 310 area code, fans can purchase tickets for just $3.10 down.