Eurovision Song Contests Unveils 2024 Stage Design

ESC Stage Photo Peppe Andersson SVT 7 SMALL
The stage is set for the ESC final at Malmö Arena in Sweden. (Picture by Peppe Andersson, SVT)

Ahead of this year’s Eurovision Song Contest final in Malmö, Sweden, on May 11, the show’s designers around lighting and screen content designer Fredrik Stormby from Green Wall Designs, and production designer Florian Wieder, have unveiled the stage.

The stage is going to be cross-shaped and place in the middle of the arena, the entire design will be focusing on the audience “more than ever,” according to a press release, with movable LED cubes, LED floors, and the extravagant light, video, and stage technology Green Wall Designs has become known for. The focal point of the design is the central video and light hanging above the stage.

The lighting design encompasses approximately 2,000 light fixtures, and 12 follow-spot systems. “Green Wall Designs will strive to execute the event exclusively using LED and laser light sources to achieve lower constant power consumption,” the press release states.

Co-founded by Fredrik Stormby, Green Wall Designs is one of the world’s leading creative studios renowned for crafting captivating visual experiences in live entertainment. Past projects include Loreen‘s winning performance at the 2023 Eurovision Song Contest in Liverpool, England; ABBA Voyage in London, England; Beyoncé’s “Renaissance” tour; Amazon Music Live; and The 1975 ‘At Their Very Best’, to name a few.

Stormby commented, “Green Wall Designs is honored to be working with SVT as the Lighting and Screen Content Designer for The 68th Eurovision Song Contest in Malmo, Sweden. We are excited to deliver a spectacular show in our home country and for audiences across the world.”

Following Loreen’s victory in 2023, Sweden has the honor of hosting the Eurovision Song Contest for the third time in eleven years.

See: UK To Host 2023 Eurovision After Ukraine Ruled Too Risky

The wider team producing the show for television, assembled by national broadcaster STV, includes executive producers Ebba Adielsson, and Christel Tholse Willers; exec in charge of production, Tobias Åberg; executive line producer Johan Bernhagen; show producer Per Blankens; contest producer Christer Björkman; head of production. David Wessén; technical show director Ola Melzig; associate lighting designers Mike Smith, and Michael Straun; content designer & producer, David Nordström; and line producer Veronica Skogberg from Green Wall Designs.

The European Broadcasting Union expects over 160 million viewers across three live shows, including the first and second semi-finals on May 7 and 9, respectively, and the grand final, which will all take place at Malmö Arena.

The building usually has a concert capacity of around 15,000, which will be 8,000 to 9,000 during ESC, due to the massive TV production setup.

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