Prepare For Impact!


Welcome to Pollstar’s 2024 Impact 50, our annual list recognizing the leaders having the greatest impact on today’s live industry. This list is made up of individuals who have shown a commitment to excel

lence, creative problem solving, strategic management, financial success, top negotiating skills, artist development and a vision for the future.


More often than not, these accomplishments are reflected in Pollstar Box Office data, but true leadership transcends numbers. In these times, it’s imperative our industry leaders fulfill a shared commitment to greater social justice, advocacy and allyship, fairness in ticketing as well as fan engagement, technological innovation and the elevation of fan experiences. (Read full introduction here).

Shawn Gee, who is the co-owner and president of Live Nation Urban, as well as this year’s Impact 50 Cover Honoree, exemplifies impact. He has successfully achieved his stated mission to support and build Black culture and entrepreneurship while helping nurture the next generation of leaders, many of whom will be people of color. Last year, LNU sold more than a million tickets, primarily to Black consumers, while putting on the top festivals in three major metropolitan markets: Atlanta (ONE MusicFest), Washington, D.C. (Broccoli City Festival) and Philadelphia (The Roots Picnic).

He is but one of this year’s industry leaders to be honored, which includes a wide swath of the business’ most talented promoters, managers, agents, ticketers, bookers and more. Together, they support the world’s top artists; festivals, both massive and boutique; and venues from stadiums to clubs to Sphere, while ensuring millions upon millions have peak experiences that will become lifelong memories.

“Once again, Pollstar is thrilled to shine a light on 50 live entertainment executives who are playing impactful roles in influencing the course of live entertainment at this critical juncture in the growth of live entertainment,” said Ray Waddell, President of Media & Conferences for Pollstar parent Oak View Group. “Live events have never been more popular as evidenced by the record-setting data tracked for more than 40 years by Pollstar, and this year’s Impact 50 list showcases a wide range of industry leaders who
are moving the industry forward, not only in terms of financial success, but also safety, career longevity, artist development, sustainability, technological advancement, and fan engagement, all through the unmatched power of the live platform. Congratulations
to all.