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Co-op Live Partners With Shared-Experiences App Chatloop
Chatloop, which describes itself as an “innovative shared experiences app,” and Manchester’s brand new Co-op Live have announced a partnership.
In its first collaboration with a live music arena, Chatloop will enable audiences to remember, and share their live experiences, as well as interact with each other.
“Co-op Live will be utilizing Chatloop’s innovative experience-sharing technology within its website and app to give fans the chance to contribute their live experiences to a collective story, amplifying the event’s impact,” a press release announcing the partnership reads.
On site, fans may scan QR codes dotted around the building, and instantly upload photos, videos, mentions, and comments directly onto Co-op Live’s website, for others to see, who can then engage with the content, and share it, “which will contribute to a collective, ever-growing story long after the artist has left the stage,” according to the press release.
Both companies aim “to significantly enhance audience interaction, brand visibility and community impact.” Co-op Live expects to host more than 120 events and over 1 million fans in 2024. By commissioning a Manchester-based start-up, the building’s operators remain true to their commitment of engaging the local community and industry.
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Chatloop was founded in April 2021 by CEO Andrew Barlow, an experienced technology developer and former co-founder of digital adoption platform AppLearn.
Barlow came up with the idea after taking issue with a breaking transfer story about his favorite football team, Manchester United. Finding no way of responding to the report directly on the team’s website, Barlow conceived of a new type of web experience, bringing in the best elements from social media and enabling conversations and engagements to happen at the source of the content, on the website itself. By the end of the year, he had built a working demo, and Chatloop was born.
Chatloop bridges the gap between online content and social sharing, creating “a new way for brands to connect with customers the moment they land on a website or app,” according to the press release.
Andrew Barlow, CEO and founder of Chatloop, commented, “We’re thrilled to announce the groundbreaking partnership with Co-op Live and Chatloop, set to truly transform live event experiences. The partnership sets a new benchmark for how technology can create more engaging, interactive and memorable experiences for fans worldwide.
“As the Shared Experience Partner, we plan to bring innovative digital sharing to every event, bridging the gap between the in-the-moment experience and online community interaction. We’re not just about enhancing the event however, we’re creating a new experience where every fan is part of the story, every moment is shared and every event sets the stage for engagement.”
Tim Leiweke, CEO of Oak View Group, joint venture partner and operator of Co-op Live, added, “It’s a great pleasure to partner with Chatloop to support Oak View Group and Co-op Live’s vision of fully enhancing the fan experience, and extending it long beyond the event itself.
“Chatloop’s innovative expertise in fostering shared experiences makes them the perfect fit for Co-op Live, one of the most innovative live entertainment venues in the world. Together, we are setting a new standard in how audiences engage and connect, not just with live events, but with each other, as part of our drive to offer an unparalleled experience before, during and after their visit.”