Impact NextGen: Audrey Benoualid

Maybe it was inevitable Tate McRae would become Audrey Benoualid’s client.

Alongside equity partner Aaron Rosenberg, Benoulaid — the youngest music department partner at high-powered entertainment law firm Myman Greenspan Fox Rosenberg Mobasser Younger & Light — began working with McRae in 2024, as the 21-year-old’s sophomore album Think Later debuted in the top 5 in the U.S., U.K., Canada and elsewhere.

“[McRae] is from my home country (Canada), and grew up a professional dancer — albeit better than I ever was. She is the epitome of a superstar, and a kind-hearted woman on top of it all,” Benoualid says.

Benoualid — who in addition to dancing professionally, sang in choirs and indie bands and worked as a “hybrid manager, assistant, and business affairs position for a publishing and management company owned by pop producer Cirkut” before joining the bar — is inspired by the “brilliant and cunning” equity partners at her firm, particularly her mentor Rosenberg.

The unprepared and unwilling could balk at the intricacies and complexity of modern music deals. But not Benoualid: she relishes the difficulty.

“Artists today have more options than they ever had when it comes to building their career and releasing music. As their representative, I feel an immense responsibility to advise them and assist them in making the right decision for their specific goals, needs and desires,” she says. “Deal-making is becoming increasingly more creative, which is stimulating and exciting.”

That excitement for the new and unknown may be a product of the age. A generation that’s seen so much change, Benoualid says, may simply perceive upheaval as the norm.

“Our generation is fluid and nimble, and we adapt quickly to changes brought about by new technologies. We have lived through the death of physical, the streaming era, and are now navigating AI and the endless possibilities, issues and changes it will inevitably bring about,” she says.

And that excites her, too. Benoualid looks forward to learning how immersive technology like VR and AR and new venues like Sphere will change live entertainment.

And when the next big change hits live, she’ll be ready with a deal for her clients.