Missy Elliott, Queens Of R&B Lead Super Summer For Day After Day Productions

Missy Elliott, the Queens of R&B, Ludacris, Flo Rida and Aaron Lewis are just some of the artists that propelled Day After Day Productions, led by industry veteran Seth Shomes, to a phenomenal summer season with a string of highly-anticipated and well-attended tours and highlighted client bookings. 

This success comes on the heels of Day After Day’s marketing team expansion with the appointment of Melanie Davis as Head of Tour Marketing, Marc Ertel to Head of Creative, and Erin Patterson to Head of Marketing in May, helping power Day After Day into one of the industry’s top independent agencies since reopening the company in 2021.

Elliott’s “Out Of This World” tour, the first arena headliner for the hip-hop icon, was booked by Day After Day and produced by Live Nation and sold out, or came very close to it, its summer run before closing Aug. 23 at Allstate Arena in Rosemont, Illinois. “Out Of This World” featured support from Busta Rhymes, Timbaland and Ciara, averaged attendance of 12,082 and gross of $1,622,633 of the shows reported to Pollstar, with seven of the final shows on the itinerary yet to be reported.

A testament to Elliott’s enduring influence, the 24-city, 29-show tour packed arenas across North America, with numerous sold-out shows, prompting the addition of extra dates due to fan demand.

“The Queens Of R&B” tour, also produced by Live Nation, was another major Day After Day success story. A celebration of female empowerment and timeless R&B anthems, the tour played arenas and amphitheaters throughout North America and featured Day After Day’s exclusive client XSCAPE in a co-headline position with SWV. Day After Day also represented Mýa, Total, and 702 in the deal. Among the tour’s highlights was a July 24 show at Madison Square Garden that sold 10,102 tickets and grossed $839,210.

Rounding out Day After Day’s summer highlights were bookings with agency clients and artists including Tyler Henry – The Hollywood Medium, Matt Fraser – America’s Top Medium, Lil’ Kim, The Original Fab Five from Queer Eye For The Straight Guy, Wayne Newton, and more. In addition, Day After Day launched the inaugural  Evening of Icons show concept featuring exclusive agency clients The Commodores, The Pointer Sisters, The Spinners, and El DeBarge, which enjoyed a sold-out opening night at MGM National Harbor in the Washington D.C. market.

“We’re incredibly proud of the success we achieved this summer along with our incredible roster of talent,” says Day After Day founder and CEO Seth Shomes. “This wouldn’t have been possible without the trust and loyalty of our amazing clients and artists, and we especially thank our friends at Live Nation for their dedication and expertise on the North American Missy Elliott and Queens Of R&B tours. We also recently welcomed industry veterans Melanie Davis as Head of Tour Marketing, and promoted Marc Ertel to Head of Creative, and Erin Patterson to Head of Marketing and their combined experience further strengthens our ability to deliver exceptional results for our artists and clients in the digital and traditional marketing sectors.”

Shomes’ exclusive clients touring in Q3 and Q4 including 98 Degrees, Billy Ocean, and A Charlie Brown Christmas – Live!. Along with future signing announcements that will be released soon, Day After Day is well positioned for success in 2025 and beyond.