Features
Live Nation Enters Finnish Venue Market
Live Nation Entertainment has signed a lease to manage the Allas Live venue in Helsinki, Finland, from next year, making its first move into the venue market in Finland.
“Live Nation will manage Allas Live concerts in partnership with Allas Sea Pool, building on the venue’s success and growth story to date,” the press announcement reads.
Allas Live, located on Helsinki’s waterfront, is an outdoor venue within the popular Allas Sea Pool complex. Situated alongside swimming pools, saunas and restaurants, Allas Live boasts a 2,500 capacity open-air venue that comes alive during the summer months.
Popular Finnish artists like Kaija Koo, and Haloo Helsinki! have previously graced its stage, as well as, last summer, international acts such as Beth Hart, Flogging Molly, and Paolo Nutini. In the summer of 2024, Allas Live attracted 95,000 visitors over 54 shows, breaking a record for the venue, according to Live Nation.
Due to the growing demand for summer events, plans are in place to increase capacity at the venue, providing residents of Helsinki and the surrounding area with more opportunities to experience this unique live music space, as well as attracting more international stars to the city.
This move builds on Live Nation’s successful stadium run in Helsinki this summer with Metallica, Coldplay and Bruce Springsteen bringing €114 million in economic impact and hundreds of thousands of fans to the market.
Coldplay’s four shows at Helsinki’s Olympic Stadium, July 28-31, for instance, sold a total of 178,033 tickets at a $23,311,075 gross, according to the boxoffice reports submitted to Pollstar.
Tomi Saarinen, MD Live Nation Finland, commented, “We’re excited to take on the management of Allas Live and expand Live Nation’s venue portfolio to Finland. Located in the heart of the city, the venue is ideal for artists wanting to perform in Helsinki, and we’re looking forward to elevating live entertainment experiences for fans and artists. The demand for more summer events in Helsinki is clear, and we’re thrilled to be supporting the growth of the city’s cultural scene.”
Raoul Grünstein, chairman of the Board of Allas Sea Pool, said, “Allas Live was launched in 2020 and now with an audience of 95,000 people, has grown to become one of the most important concert venues in Helsinki, particularly during the summer season. The new partnership will allow Allas Live to take its offering to the next level. We are looking forward to the arrival of international artists in particular and, of course, an increase in audience numbers.”