Fever & DICE Reflect On First Year Of Partnership

Just over a year ago, Fever and DICE announced that they had joined forced via acquisition. A year into this partnership, both companies reflect on a successful first year.

In the first six months of 2026 alone, DICE signed and extended partnerships with several respected independent venues and promoters in the music industry: from extending partnerships with iconic venue Alexandra Palace, independent promoter and production company Labyrinth and Fly Festival in the UK; Framework and Sound Nightclub in Los Angeles, Factory Town & Club Space in Miami, and Public Records in New York.

New marquee partners include Lux club in Lisbon, Portugal, Gallery club in London, and Yes in Manchester.

Alexandra Palace commercial director Lucy Fenner commented, “Extending our partnership with DICE earlier this year reflects the value we place on our relationship. It’s encouraging to see the wider partnership with Fever creating new opportunities, and we’re looking forward to exploring how consumer channels such as Secret London can help raise awareness of our events, reach new audiences and support ticket sales.”

By tapping into the infrastructure of Fever, which is present in more than 50 countries worldwide, DICE is now ready to launch in several new markets, including Australia, the Netherlands, Switzerland and Mexico.

Fever has spent the last year forging partnerships, including deals with Formula 1, FC Barcelona and the iconic festival Primavera Sound, cementing its status as the on of the fastest-growing tech platform for live events.

Since acquiring DICE in 2025, Fever’s founders created a music vertical at the company, with the goal of “maximizing the fan and partner benefits of the new relationship,” according to a press release highlighting the companies’ first year of working together.

With Andrew Foggin and Simon Kempner at the helm, this music vertical brings together all music-related parts of both businesses with the aim of improving the experience for both fans and partners using the platforms.

Andrew Foggin, CCO DICE, and Co-Head of the Music Vertical at Fever, commented, “The last year has marked a turning point for DICE. We’ve always invested so much in ensuring fans see the right shows for them, and that their experience of the app is excellent. The relationship with Fever has really allowed us to keep focusing on what we do best, whilst providing us with the capabilities and resources to help us grow. I’m excited about what the next 12 months will bring.”

Simon Kempner, COO DICE, who runs the Music Vertical alongside Foggin, added “We have hit the ground running this year and there is a fresh momentum. The combination of the experience of DICE and impact of Fever means we are scaling faster than ever, bringing the industry-leading DICE experience to more partners and fans globally.”

2026 has also seen DICE partner with Olivia Dean on the UK leg of her “The Art of Loving” tour, by the ticket agency own admission “a clear sign of things to come for DICE, who now have the capability and infrastructure to work with today’s global superstars, as well as the independent and grassroots artists the DICE reputation was built on. The scalable platform allows partners of all sizes to serve fans with confidence.”

Dean’s agent, Summer Marshall at CAA, said, “We’ve worked with DICE on Olivia’s touring in the UK from the very start of her career. They’ve always provided detailed data and insights which help inform decisions across our business. It’s exciting to see DICE’s growth in the last year and we’re looking forward to working on a more global level.”

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