On-sale dates for tickets, the rest of the line-up and additional info will be announced in the coming weeks.

The first U.S. Virgin Festival By Virgin Mobile was held September 23, 2006, and featured 20 bands performing for more than 45,000 people across two stages and a giant dance tent.

This year, the site will again provide a variety of entertainment and activity, concessions, a diverse array of vendors and non-profit organizations, art installations, performance art and more.

Branson also highlighted that the Festival will be as eco-friendly an event as possible this year in an effort to limit its carbon impact. “We are exploring numerous ways to minimize the impact of the festival on the environment,” he said.