Features
Billetnet Gets Roskilde
Ticketmaster subsidiary Billetnet is now the official ticket supplier for Denmark’s Roskilde Festival because the event organisers believe the U.S. company has a wider geographical reach than Copenhagen-based Billetlugen.
“We changed because the partnership with Ticketmaster enables us to reach an even bigger group of international visitors who will now get easier access to buying Roskilde tickets,” explained festival spokeswoman Christina Bilde. “We’ve always had a large amount of visitors from abroad. Before the financial crisis in 2007 it was approximately 50 percent but after that it’s decreased,” she said. “The last couple of years it has been around 15 percent and we would like it to grow.”
Next year’s Roskilde is June 29 to July 6.