HoB Louisville Taps Schwegman

HoB expects to announce the new club’s name in the coming weeks.

Schwegman will also book the Louisville Palace Theatre and oversee all House of Blues interests in Kentucky as lead talent buyer.

A graduate of the University of Cincinnati, Schwegman got his start at another Live Nation venue, Bogart’s Concert Club. He moved to Indianapolis in 2000 and began booking The Vogue, which will join House of Blues in an exclusive booking arrangement.

While Schwegman makes the move to Kentucky, he’ll get support from Dan Kemer, Midwest VP for HoB Entertainment, and the LN Indianapolis office, according to a statement.

“Matt has a great understanding of the club business, and we look forward to him bringing that same club mentality to Louisville,” Kemer said.

“Not only is this a great move for myself, but an amazing opportunity for The Vogue,” Schwegman said. “Being part of the HOBE family will only strengthn The Vogue’s live music tradition.

“The transition will be seamless and business as usual as myself and the rest of the Midwest HOBE team will be able to continue to program the venue with national touring acts, while keeping the Indy music scene involved with local and regional showcases. Plus, the ability to combine our marketing resources and knowledge is going to help make The Vogue one of the top live music venues in the Midwest.”