Groupon Clocks 20 Million

Groupon’s live ticketing business has clocked up 20 million ticket sales throughout Europe in its four years of operation.

of Groupon UK

The deal-of-the-day website uses its database as a marketing channel to shift tickets for clients such as AEG Live, Eventim, Stage Entertainment, Phil McIntyre Entertainments, Kilimanjaro Live, and Ticketmaster.

“Groupon Events has become a top destination for live and entertainment experiences,” said Groupon’s director for European events Patrick Smith. “A key differentiator for our partners is the popularity of our mobile app, which has been downloaded more than 110 million times worldwide.

“Our ability to reach a large audience and tempt them with tickets for amazing concerts and shows whether they’re at home or on the move is proving a real draw for the live industry.”