Paradigm Shift

Paradigm, celebrating “sustained expansion in all departments,” has an expanded name and a new logo.

The agency will now be formerly known as Paradigm Talent Agency, its full former name. The color scheme of the logo remains orange, “unique in the field of traditional agency reds and blues.”

It was designed by YYES in collaboration with Paradigm Talent Agency and partner AM Only.

Check out the former logo below: