Live Nation Appoints President Of Brand And Marketing Partnerships For Australia & New Zealand

– Live Nation Logo 2017

Live Nation announced Thursday that Greg Segal has been appointed to the newly created position of president of brand and marketing partnerships for Australia and New Zealand.

Segal is the founder of Sydney-based agency mixitup and had served as the company’s managing director.  After Live Nation acquired a majority share of the agency in 2013, Segal created and has been responsible for the leaderships of the current brand partner program, including integrated partnerships with Optus, AMEX, Air New Zealand, Spark NZ, Virgin Australia, NAB, and Hertz. 

In his new role Segal will report to Alan Ridgeway, chairman of Live Nation Asia-Pacific and Russell Wallach, global president sponsorship & media.

“Greg has a proven track record of creating ground-breaking brand partnerships and this opportunity will see him leading a team of specialists in Australia and New Zealand to craft end-to-end solutions for leading brands in music and entertainment,”  Wallach said in a statement. 

Segal added: “Over the last few years we have built a great team and a fantastic group of brand partners. I am excited to be able to continue to work with the team to deliver unforgettable live experiences to music fans across Australia and New Zealand.”

2019 Live Nation Australia tours include dates from Red Hot Chilli Peppers, Fleetwood Mac, Maroon 5, Metallica, Childish Gambino and Post Malone.