5B Artists + Media To Produce Hermosa Beach Concert Series

“My goal is to take this amazing community event and grow it from a local series into an extensive month-long event that showcases everything that makes HermosaBeach special,” Brennan, a South Bay resident, said in an open letter to the city.

Mayor Armato said in a statement, “We are really excited to partner with the team at 5B Artists + Media to continue this great tradition of free concerts on our beach in August. They are enthusiastic about producing the best possible performances, committed to the community, and will bring new energy and ideas to the Hermosa Beach Summer Concerts. We are looking forward to all that they have planned for Hermosa Beach in August.”

Brennan’s 5B is known for managing artists including Flogging Molly, Babymetal, Slipknot, The Bronx, Pennywise, Stone Sour, and Megadeth and is involved in events including as Knotfest, Flogging Molly’s Salty Dog Cruise the Megacruise and others.

Allen Sanford produced the Hermosa Beach series since 2010, and announced in October he was leaving to focus on BeachLife Festival, which just wrapped its inaugural three-day festival over the weekend in nearby Redondo Beach. 

Previous concerts at Hermosa Beach put on by the Sanford and the Saint Rocke team included Big Head Todd And the Monsters, and the English Beat. 

Lineup for the new series is forthcoming.

Dear Hermosa,

As a longtime resident of the South Bay I cannot be more excited to partner with Mayor Stacey Armato and the city of Hermosa Beach to continue the Hermosa Beach Summer Concert Series in August 2019. My goal is to take this amazing community event and grow it from a local series into an extensive month-long event that showcases everything that makes Hermosa Beach special.

The event will highlight the incredible people; the beautiful beaches; a culture of great music and food; and a strong community that cares as much, or more than I do, about our home in the South Bay.

My vision is to bring a fresh and enhanced music festival experience to the beach. Naturally we will bring incredible music – but this event will be much more that that: comedy, movies by the beach, yoga mornings, community cleanups and more – all paired with great food and music.

Another extremely important aspect to this vision is driving awareness to Hermosa Beach businesses and supporting non-profits that keep our beaches clean and help the arts and schools in the area (and any other important community agendas).

In the coming week we will announce our music and comedy talent for the festival, as well as a many other ways in which the community of Hermosa Beach can be involved.

It is important to us that the Hermosa Beach Summer Concert Series is inclusive of every aspect of Hermosa Beach and the surrounding South Bay: local businesses and artists, restaurants, chefs and more. Please visit our website and join our community to stay up to date with what we have planned and how you can be involved.

My team and I want to thank everyone in Hermosa Beach for trusting us to take over this incredible event! We are excited to partner with the community and city for many years to come.

Here’s to keeping Hermosa, Hermosa!

Cory Brennan

Save The Dates:

August 3-4

August 17-18

August 24-25