Features
Ed Sheeran Breaks Ticket Sales Record In South Africa
Photo by Matt Jelonek/WireImage – Ed Sheeran
It seems like there’s no continent on earth where Sheeran wouldn’t pull a record crowd
AEG Presents announced that it promoted the biggest shows in South African history in partnership with Big Concerts when Ed Sheeran played Cape Town Stadium and Johannesburg’s FNB Stadium, March 23-28.
The four shows were Sheeran’s first ever headlining shows in South Africa.
– Simon Jones
AEG Presents UK senior vice president Live Music International
Simon Jones, AEG Presents UK senior vice president Live Music International, commented: “Ed is an artist who makes universal and timeless music and that’s why he is a global phenomenon. With the South African stadium tour we were taking him to a new audience who hadn’t experienced him live and the appetite to come to the shows was enormous. The operation to ensure all Ed’s fans were able to enjoy the concerts in an extremely safe environment was huge.
“Along with our partners Big Concerts the co-operation from all relevant government services to achieve this was fantastic and showed what a brilliant destination South Africa is for international touring artists. We are really proud to have worked on the shows with Ed and his team and to deliver something very special in a brand new territory. Onwards to Asia!”
Sheeran’s tour continues in Asia where he will play a full stadium and greenfield tour in Taoyuan, Tokyo, Osaka, Kuala Kumpur, Hong Kong, Singapore, Bangkok and Jakarta, promoted by AEG Presents. “These shows account for a further 350,000 tickets being sold across the region,” the promoter said.