Ticketmaster Acquires Moshtix In Australia

Live Nation – Ticketmaster acquires Moshtix
The partnership will service venues and promoters in Australia and New Zealand

Ticketmaster announced the acquisition of Moshtix to service the growing general admission event markets in Australia and New Zealand.

Australian and New Zealand venues and promoters now have access to an offering that combines Moshtix’s general admission, self-service and white label solutions technology with Ticketmaster’s services, including marketing, and Live Nation’s unrivaled distribution and reach.

Since forming in 2003, Moshtix has delivered a technology solution for general admission and self-service and white label solutions for event organizers. The company developed its reputation servicing grassroots music venues and promoters, and now specializes in general admission events across a variety of event genres.

Today the company works with some of Australia’s most respected event operators and venues, including Groovin’ The Moo, Oxford Art Factory, Supanova and the Australian Turf Club.

With a head office in Sydney, Moshtix and its 34 employees will continue to operate as a standalone business unit under managing director Harley Evans, who has been with the company since 2010. 

“Ticketmaster is undoubtedly the world leader in ticketing and is the ideal partner for us to take Moshtix to the next level,” Evans said. “We are confident that together we can deliver an incredible combination of industry-leading ticketing technology and locally tailored services and marketing that will better serve the independent and general admission market.”

Maria O’Connor, managing director of Ticketmaster Australia and New Zealand, welcomed the partnership: “Moshtix has a rich 15-year history and during this time have developed a reputation for being extremely hard-working and passionate about what they do.

“Their mission to ‘make live easy’ by delivering a seamless connection between partner, fan and the artist is shared with us. We look forward to working with them to help fans discover, share and experience the live entertainment they love.”

According Live Nation’s acquisition announcement, “Moshtix is the latest platform to be added to Ticketmaster Australia’s premier suite of software solutions which service the varying needs of event organisers, after DIY platform Universe launched in 2017.”