Rae Sremmurd, Rich The Kid For ‘Nation’s Biggest College Party’ #Fest

– #Fest
in Athens, Ohio.

Festival promoter Prime Social Group has announced the 2019 #Fest in Athens, Ohio, home to party central Ohio University, which will take place April 13 with Rae Sremmurd, Rich The Kid and others, along with camping and even BYOB passes.

Pronounced “number fest” #Fest will take place at the Venue of Athens for its 17th edition, with other artists including producer Boombox Cartel, reality star turned DJ DJ Pauly D, Shaun Frank, Flipp Dinero, and Kid Quill.

#Fest will offer camping the day before the event as an added feature, along with the return of #Fest BYOB passes available for purchase. 

– Adam Lynn and Zach Ruben
Prime Social Group managing partners

Past lineups have included Kendrick Lamar, Diplo, Marshmello, Migos, G-Eazy, The Chainsmokers, Young Thug, Lil Uzi Vert, Louis the Child, 21 Savage and others. 

#Fest is ages 18+ and expected to reach about 15,000 attendees. Tickets are on sale now.

Ohio-based Prime Social Group has quickly established itself as a major festival producer, focusing mainly on under-served college markets with its Prime and Breakaway festival brands, with around 20 festival properties including overseas Spring Break-type events in Barcelona, Florence and Prague, as well as the newly debuted blockchain-powered OMF – Our Music Festival in the San Francisco Bay Area. 

PSG managing partner Zach Ruben recently told Pollstar the importance of keeping ticket prices low in college markets. 

“We’ve been lucky enough that a lot of the agents and agencies we’ve developed relationships with understand the markets we’re in and they relay that to their clients,” Ruben said. “They say you should go do this show in Lansing for maybe 25 percent or 30 percent less than you normally play in the market for, because it’s Lansing – it’s not Detroit, or Grand Rapids, and definitely not Chicago.”

In September PSG announced a new Nashville office with a new in-house agency called Prime Brands focusing on sponsorships and brand relationships across its festival properties.