SSE Hydro Glasgow Partners With Streaming Service Deezer

The SSE Hydro – The SSE Hydro
And the Armadillo to the left

Through a partnership with music streaming service Deezer, the SSE Hydro in Glasgow, Scotland, intends to entertain its guests before and after performances.

“Starting today, visitors can head to the SSE Hydro website to access a large range of artist-focused playlists,” the announcement reads.

Each Deezer playlist, curated by the streaming service’s editorial team, will host a selection of songs or an album from every musician performing at the SSE Hydro.

Phil Moore, Deezer’s VP of northern and southern EMEA, commented: “Our partnership with SSE Hydro allows visitors to have a free and unlimited music experience, enjoying artist content at any given moment. The playlists will fuel the anticipation around a performance and allow fans to easily find compilations of their favourite musician.”

 

Ross Easton, head of commercial at The SSE Hydro, said: “We are delighted to bring Deezer on as an official partner for The SSE Hydro. Their specially curated playlists will give fans a new way to experience artists before they see them live on the Hydro stage – they can listen to the newest music, relive the classics and share the pre-gig excitement! This platform will bring an added layer to what it means to attend an event here.”