Live Nation Enters Into Agreement With Scandinavian Airlines In North Europe

– Scandinavian Airlines
Customers of the airline’s reward program now have priority access to Live Nation tickets in the Nordics

Thanks to a sponsorship agreement with Scandinavian Airlines, Live Nation is now offering customers of the airline’s reward program priority access to tickets, before they go on general on sale.

The reward program of Scandinavian Airlines is called EuroBonus. Members will have access to tickets for around 30 events in Sweden, Norway, Denmark and Finland each year. In the majority of cases, members of the reward program at all levels will be able to buy these tickets, but certain presale tickets will be exclusive to the highest membership levels.

Live Nation and Scandinavian Airlines will organize joint campaigns, where concert tickets will be offered to EuroBonus members for events throughout the Nordic region.

For Live Nation, the partnership with Scandinavian Airlines is “a big step towards meeting the increased demand for personal experiences making life easier for fans and customers alike,” according to the announcement.

Therése Liljedahl, managing director Live Nation Sweden and president Nordic partnership, said: “We see a clear trend that people travel more and longer than ever to visit our concerts and events, which makes this strategic alliance with Scandinavian Airlines as logical as it is exciting. We see this as the beginning of a long-term relationship with EuroBonus members and we can’t wait to keep developing these exclusive offers together.”

Johan Mägi, Scandinavian Airlines EuroBonus manager added: “It’s fantastic that we can now offer our EuroBonus members the opportunity to buy and book specially selected, unique experiences. This is something our members have asked for. Together with Live Nation Nordics, we can now provide access to experiences that deliver unique added value to you as a member.”