Live Nation U.S. Concerts Adds Ackles As Senior Touring Director, Plumley As Senior Marketing Director

Live Nation has named Steve Ackles senior director of touring and Anna Plumley senior director of marketing, with both recently having spent time at rival promoter AEG Presents. 

Ackles will help oversee national stadium and arena tours throughout North America, while Plumley will market a range of artists including tours with new Live Nation partner Frank Productions. 

Both will be based in Los Angeles and report to senior vice presidents of North American touring Omar Al-Joulani and Ryan McElrath.

– Steve Ackles

Ackles founded Bay State Group in 2009, where he shifted into a concert promoter role in the New England market. In 2011, he was named talent buyer at the Bowery Electric before joining AEG Presents in 2012 where he went from coordinator to manager of touring. He oversaw national tours for artists including A$AP Rocky, Kendrick Lamar, Kid Cudi, and Migos. He was also part of the team responsible for arena tours for artists including The Who and Carrie Underwood, and stadium tours for Paul McCartney and Justin Bieber.

“With the expansion of our touring team, Live Nation is able to service an even wider breadth of artists and help them cultivate the best live experience for their fans,” Live Nation President of U.S. Concerts Bob Roux said in a statement. “Steve and Anna have already hit the ground running and we’re thrilled to have them on our team.”  

– Anna Plumley

Plumley has nearly 14 years of experience in live entertainment marketing and promotions, beginning in 2005 in Tucson with Nederlander Concerts, where she managed concerts along with touring Broadway productions. In 2007, she moved to Los Angeles where she spent the last eight and a half years at Goldenvoice / AEG Presents as a marketing manager and marketing director, working with Club Nokia and the Fox Theatre Pomona, managing marketing efforts for nearly 150 concerts per year. 

In 2015, Plumley moved to their touring group to build the club and theatre division, where she was responsible for driving revenue to their owned and operated venues in North America and launched tours for artists including Post Malone, G-Eazy, Alina Baraz, and Hippie Sabotage. 

She also worked on arena tours for Red Hot Chili Peppers, Katy Perry, ODESZA, Cage The Elephant and Glass Animals. 

Live Nation just had its Q2 earnings call where it announced posting a profit of $52.2 million on the quarter and nearly 70 million tickets sold. 

“We have built the industry’s most scalable and unparalleled live platform, bringing over 550 million fans in 40 countries to live events each year,” CEO Michael Rapino stated.