Bozoma Saint John To Lead Endeavor Marketing, Steering WME, IMG

– Bozoma Saint John
Endeavor

Endeavor has announced Bozoma Saint John as chief marketing officer, who’s spent the last 20 years driving marketing for companies including PepsiCo, Beats/Apple Music and Uber.

“Boz’s strong creative vision has the power to create cultural moments that are transformative for brands,” Endeavor CEO Ariel Emanuel said in a statement. “We’re excited for what it means when her vision comes face-to-face with our client roster and portfolio of brands who are shaping the cultural conversation around the world every day.”

Saint John will focus on marketing efforts on behalf of Endeavor, including Endeavor Global Marketing clients and premium brands. Saint John will also work across Endeavor’s growing global network of companies including talent agency WME, global events and talent management company IMG, mixed martial arts organization UFC, Professional Bull Riders, The Miss Universe Organization, and arts and media company Frieze. In October it was announced that the full WME | IMG portfolio of companies would simply be known as Endeavor, following the formation of a holding company.  

Saint John began her career in advertising, working for industry titans including Arnold Worldwide, before making her way to PepsiCo where she led the company’s entertainment marketing efforts. 

After nearly a decade at PepsiCo, Saint John joined Beats Music and continued with Apple Music after its Beats acquisition. She left Apple for Uber, where she helped the company lay the groundwork for change amid a number of challenges. 

Over the years, Saint John has been recognized by countless organizations for her work, including Fast Company’s 100 Most Creative People; Ad Age’s 50 Most Creative People, Innovators & Stars; Fortune’s Disruptors and 40 Under 40 and Adweek’s Most Exciting Personalities in Advertising.