Live Nation Rolls Out Redrock

The new joint venture between Live Nation and Ford Englerth, Live Nation’s former director of production for Southern California / Nevada, will focus on large events with specialized production. 

 “I’m excited at the opportunity to utilize my experience with LN after all these years to leverage the things that they do really well into the corporate/specialty projects world,” Englerth told Pollstar. 

Redrock is based in Burbank, Calif., but is looking at concerts and festivals throughout the U.S. and internationally.

Over the years Englerth worked with Glen Helen Amphitheater in San Bernardino, Calif.; Mattress Firm Amphitheatre in Chula Vista, Calif.; and Irvine Meadows Amphitheatre in Irvine, Calif., as Live Nation’s director of production for Southern California / Nevada. He is now President of Redrock Entertainment Services.

“I feel immensely honored that Live Nation believes in our approach to special event production, and we look forward to delivering innovative experiences and premium services for all of our clients,” Englerth said in a press release.

Redrock Entertainment Services is a division of Redrock Entertainment Companies, alongside RedRock Entertainment Development, a talent management firm Englerth has been affiliated with since 2001.

Bob Roux, co-president of Live Nation, U.S. Concerts commented on the new venture, saying in a statement: “[Englerth’s] industry expertise and talented team are known to create amazing events and we’re sure they will deliver for a growing list of corporate clients and artist partners.”