Eventbrite Integrates Twickets

By integrating Twickets, events selling tickets through Eventbrite can now offer face-value resale to customers in the UK, Australia and New Zealand.  

– Joel Crouch
Eventbrite GM, UK and Ireland

Using Twickets to resell tickets is optional for Eventbrite users. Once a ticket has been resold, the original ticket will be canceled and a new ticket issued to the buyer.

Among the first Eventbrite clients to use Twickets is New Zealand’s Rhythm and Vines festival, which welcomes Schoolboy Q, A-Trak, Baauer, Mura Masa and many more to its 15th edition, Dec. 29-31.

Eventbrite said more partner events would follow, but was unable to reply to Pollstar’s request for the names of more events that would use the new integrated face-value resale service.

Eventbrite’s GM in the UK and Ireland, Joel Crouch, said: “There are a number of technology solutions that we have already put in place to help our larger events prevent unauthorized resales of their tickets. At the same time, we want to stay true to the fans, who often have perfectly valid reasons to sell their tickets. Partnering with ethical peer-to-peer exchange platforms like Twickets enables our promoters to allow their fans to easily sell their unwanted tickets at a fair price, and assures the buyers of those tickets that they have obtained official, authorised tickets that will get them in.”

Twickets founder Richard Davies, said: “It’s great to be partnering with Eventbrite, who share our commitment to providing fair ticket resale. We are happy to be bringing face value resale to more events through this partnership, giving event-goers the peace of mind that they are not only getting a fair deal, but also that they will be guaranteed entry to the event itself with an officially reissued ticket. We’re also very excited to be bringing Twickets to new audiences in New Zealand and look forward to our future in the country.”

Davies is an outspoken critic against the practice of reselling tickets at a high markup. He naturally welcomed Google’s recent move that forces resellers who want to advertise through AdWords to make their offer transparent and protect customers from scams.

Eventbrite acquired Ticketfly from Pandora for $200 million in the beginning of this year.

A month later, after acquiring Amsterdam-based Ticketscript, the company announced it had become Europe’s third-largest ticketing platform.