Eventbrite To Buy Ticketfly

Eventbrite has announced it has entered into an agreement with Pandora to acquire the Ticketfly platform for $200 million.

– Ticketfly

Eventbrite, which claims to handle ticketing for 3 million events annually, said it and Pandora “plan to enter into a future distribution agreement to extend the benefits already proven out with the Pandora and Ticketfly integration.”

“The whole is greater than the sum of its parts, and we see immense alignment and opportunity with this union, especially as we continue to expand Eventbrite’s global footprint in music,” said Julia Hartz, CEO and co-founder of Eventbrite. “Together with Ticketfly, we will focus our collective energy on further developing our unparalleled solution and superior services for indie music venues and promoters around the world.”

Andrew Dreskin, Ticketfly co-founder, will lead Eventbrite’s music efforts, according to the announcement.

“We are happy to be joining forces with our friends at Eventbrite,” Dreskin said. “Ticketfly and Eventbrite are the two most progressive live events technology companies out there, and together we will create a transformational platform that will be game-changing for independent venues and promoters. We plan to build on the great work that Ticketfly and Pandora have done and offer the benefits of that partnership to Eventbrite’s customers, delivering even more live event notifications to Pandora listeners.”

“The combination of Ticketfly and Pandora proved our thesis that listeners want easy access to live events, and that we have the ability to promote and sell tickets at scale in a highly targeted way,” said Tim Westergren, CEO and founder of Pandora. “We look forward to expanding the opportunity to bring fans and artists together through our continued partnership with Eventbrite and Ticketfly.”

The acquisition announcement follows Eventbrite’s acquisition earlier this year of leading European ticketing company Ticketscript,