CAA Grows Chinese Presence With CMC Investment

Chinese investment firm CMC Capital has made a minority strategic investment in CAA, putting CMC Chairman Li Ruigang on CAA’s board of directors and officially forming CAA China.  

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CAA has more than two dozen staff in China and started operating in the country in 2005, according to the announcement. CMC, a leading investment fund in the fields of media and entertainment, will combine its experience with CAA’s talent roaster “to create a wide spectrum of new business and client opportunities” in the Chinese market, ranging from talent representation, endorsements, and sports, to digital media, music, and original content production.

“For more than a decade, we have served as a vital bridge to and within the Chinese market, utilizing our deep experience and network to support the work of the region’s best artists and to develop opportunities within the market for international talent,” CAA President Richard Lovett said in a statement. “CAA China will supercharge our efforts, from motion pictures, television, endorsements, and brand consulting to sports, live events, digital media, and beyond.”

Jonah Greenberg will continue to lead CAA’s China efforts in motion pictures, working with the existing team in the Beijing office. Roeg Sutherland, co-head of CAA’s Global Film Finance and Sales Group, will continue to lead the agency’s film finance business in the market.

CAA China will progressively add senior management to help expand the business into new entertainment and sports areas.