LN France Launches Management Company

French music industry veteran Pascal Nègre is on board as partner and CEO of #NP, a management company launched by

– Pascal Nègre

“#NP is an artist management company with the primary purpose of servicing the artist on all levels from recorded music to live, with a focus on digital marketing,” an announcement reads.

The company headquarters is located in Paris. A team of marketing, design, digital and branding specialists will assist Nègre in supporting artists during “every step of the way with the advice and services they need to allow them to do what they do best.”

John Reid, president of Live Nation Europe, Concerts, called Nègre’s experience “unsurpassed.”

Live Nation France Chief Executive Angelo Gopée added that “his vision is in perfect harmony with what we’ve been doing at Live Nation for the past seven years.”