Birmingham Arena In Search Of Sponsor

Operated by NEC Group, “it is one of the busiest large-scale indoor sporting and entertainment venues in the world,” IQ Magazine writes.

An NEC Group spokesperson confirmed with Pollstar that it was “highly unlikely that Barclaycard will renew its deal as they chose to trigger their break clause at the five-year contractual marker (which is standard practice in long term sponsorship agreements). It was nothing to do with the sponsorship or venue performance and everything to do with their future strategy and changes within Barclays PLC.”

The spokesperson added that NEC Group and Barclaycard may continue to work together in another capacity and emphasized that “we’ve enjoyed a very successful few years working together, with a close, collaborative relationship.”