CTS Eventim & O2: ‘The Biggest Branding Partnership In The German Live Entertainment Industry’

CTS Eventim today announced that it entered into a multi-year branding partnership with Telefónica Deutschland and its core brand O2.

Similar to the deal Live Nation and O2 have in the UK, O2 customers in Germany will benefit from exclusive pre-sales, free streaming and brand experiences at CTS Eventim events. 

O2 will utilise the online coverage and media channels provided by Eventim Brand Connect, such as social media, newsletters, display ads, banner advertising, as well as marketing and targeting tools aimed specifically at special target groups, to target Eventim customers with O2 brand messages. 

The extensive partnership is designed to run for several years, CTS Eventim declined to say how long exactly. Financials of the deal weren’t disclosed.

Wolfgang Metze, chief consumer officer at Telefónica Deutschland, commented: “We have gained a strong partner in CTS Eventim, one who pursues the same philosophy as ourselves, namely to do our best for the best.  For O2, these are the customers, for CTS Eventim the concert-goers, and our aim is to draw their attention to our brand by offering fantastic moments.”

CTS Eventim CEO Klaus-Peter Schulenberg said the strategic partnership was forged for the long-term, describing it as “a prime example of how we can create great products and unique value for our partners and customers with our combination of many years’ experience in the live events business and our ticketing operations.”

Dr Frithjof Pils, vice president live entertainment & international growth at CTS Eventim, as well as managing director of Eventim Brand Connect, added: “This collaboration is probably the biggest branding partnership in the German live entertainment industry. It will generate trailblazing B2B and B2C product innovations, while also highlighting the value that Eventim’s assets can create for major brands.”