Australia's TEG Buys Into Laneway Festival

– Laneway Festival

Australian promoter TEG has bought into a fellow Aussie promotion company, with Laneway Festival co- founders Jerome Borazio and Danny Rogers remaining as “substantial owners” according to a June 3 release.

They will continue to run the festival and the business as co-managing directors, working closely with TEG Live managing director Tim McGregor starting with the 2022 edition.

“We have enormous respect for Laneway, which has grown from a Melbourne street party into a world-class festival and with a strong touring arm, consistently breaking new local and international artists to the youth market in the region,” TEG CEO Geoff Jones said.

Laneway emerged from a summer residency by The Avalanches in a real life laneway, once the dustbins were put away. The first festival, in 2005, was to 1,400 people.

A year later it began to grow nationally after an alliance with Michael Chugg’s Chugg Entertainment. At its peak Laneway was in Melbourne, Sydney, Brisbane, Adelaide and Fremantle as well as Auckland, New Zealand, Singapore and one-off in Detroit.

In 2020, when it reverted to the five Australian cities, it shifted 100,000 stubs. The event didn’t stage in 2021 due to the coronavirus pandemic.

Laneway has a reputation for predicting the next major superstars, with lineups including now-stars such as Billie Eilish, Lorde, Gotye, The XX, Chet Faker, HAIM, Sigur Ros, The National, Run The Jewels, Tame Impala, Flume, Florence + the Machine, CHVRCHES and Mac Demarco – usually at the start of their careers.

Laneway becomes TEG’s sixth in-house promoter, with TEG Live, TEG Dainty, TEG MJR, TEG Van Egmond and Handsome Tours.