Features
AGI Makes Branding Deal With BrandMark Sponsorship And Branding Agency
null – BrandMark
Major talent agency AGI (Artist Group International) has signed with the recently unveiled BrandMark Agency, marking the first major singing for the standalone sponsorship, marketing and branding agency headed by Maureen Valker-Barlow and announced exclusively by Pollstar.
BrandMark will work with AGI, whose clients include Billy Joel, Metallica, Rod Stewart, Def Leppard, Mötley Crüe, Hall & Oates, Neil Young, Elvis Costello, The Strokes, Five Finger Death Punch, Smashing Pumpkins and Why Don’t We, among many others.
Jarred Arfa, newly elevated COO for AGI, commented in a statement, “AGI President Marsha Vlasic and I have long sought the right strategic partner in the branding and sponsorship sector for our prolific roster of talent, and we have now found that in Maureen and her team at BrandMark. Maureen’s track record of success in representing brands, artists, and major music festivals speaks for itself and is very unique. We are thrilled to be able to offer these additional services to our clients, who will be able to utilize brand / commercial relationships to enhance exposure for their tours and other projects, as well as providing them additional financial opportunities.”
Pete Pappalardo, AGI Agent representing artists including Mötley Crüe, Hall & Oates, Five Finger Death Punch and Kidz Bop, adds, “Having a strong partner in the branding and sponsorship space has become increasingly important as artists look for ways to not only increase their revenue potential, but build their profile. BrandMark will be a great addition to the AGI Family. I am excited to work with Maureen and her team.” Maureen Valker-Barlow, President of BrandMark stated, “We are so pleased to join forces and represent AGI’s incredible roster. Dennis and his team embody stellar emerging and legendary acts that will supercharge meaningful conversations across the brand partnership landscape.”