Peppa Pig Live!

The popular porcine and her friends have grabbed the attention of millions of preschoolers across the globe since 2011, become a smash on Nick Kids cable channel and its live family show is selling out U.S. theatres almost as fast as they go on sale.

Any time you can get the attention of that many kids, you get the attention of their ticket- and merch-buying parents, too, and Peppa Pig Live! has proven to be no exception.

Launched in the U.K., Peppa Pig has her own theme park there, and her fame has spread to the point the television shows, produced in 5-minutes segments, air in 40 languages across 180 global territories, including China and Southeast Asia, Latin America, Australia and North America.

Peppa Pig Live!’s first U.S. run started in November and sold out, or came very close to it, in multiple performances at venues including New Jersey’s Red Bank Theatre and Bergen Performing Arts Center, and Byham Theatre in Pittsburgh. Response to the show has been so strong that manager Jonathan Shank of Red Light Management says another leg is currently being booked.

“The cool part is presenting the Peppa brand to promoters who don’t have kids, or not young kids,” Shank told Pollstar. “It’s been fun working with a lot of different promoters who take a shot on it and then sell out the show with very little marketing funds being spent. Usually, promoters go by more traditional drivers like radio and record labels. This is driven by Nickelodeon.”

Peppa Pig Live! is interactive, with ample opportunity for the audience to dance, sing, and participate in the show’s climactic ending – a mud puddle jumping contest.

Ticket pricing is tiered between about $25 and $50, and a VIP package is available – including typical goodies like photos with the stars, (ready for Mom’s Instagram feed) and laminates.

It also includes a backstage party with play mats, cookies, lemonade and lots of available merchandise – all indelible memories for future concertgoers in training.