PrimaveraPro Unveils Day Program

Buffy Saint-Marie, Tom Robinson and Basque ska punk icon Fermín Muguruza will discuss the role of musicians in these times of profound social change at PrimaveraPro 2012 in Spain.

The Spanish music business conference, now in its fifth year, has grown from two to three days in order to accommodate the 30 or so sessions.

Also at Barcelona’s Hotel Diagonal Zero May 30 to June 1 will be a fan forum where festivalgoers can put forward their opinions.

Chris Smith from WOMAD, Kem Lalot from French festival Les Eurockennes de Belfort, Stacey Wilhelm (SXSW) and Luke Bainbridge from The Guardian will be among those tasked with hearing from the fans.

Representatives of some of the world’s most important festivals will explore the cultural, economic and social impact their shows have on their cities and communities and the importance of creativity in the organisation of these events.

Merlin head honcho Charles Caldas will join a panel dealing with how technological innovation and new promotional and communication strategies in the music industries have brought about a change in consumer taste and behaviour.

Primaverapro runs in parallel with Primavera Sound, the major Spanish festival on the other side of the road in the 35,000-capacity Parc del Fòrum. This year’s lineup includes Bjork, Justice, Wilco, Death Cab For Cutie, and The xx.