Seatwave Opens O2 Shop

Fans can legally trade tickets outside London’s O2 arena now that Seatwave has opened a shop next to the venue.

Seatwave @ North Greenwich, which opened Feb. 10, will provide a platform for anyone wanting to buy or sell tickets and a collection point for customers who’ve bought tickets online.

Seatwave founder and chief exec Joe Cohen says the outlet is a “milestone” in what the company can offer.

“Our retail location gives thousands of fans a convenient way to pick up, buy and sell tickets, ensuring they don’t miss out on seeing once-in-a-lifetime events at the O2,” he said.

The company claims the shop will give fans “more control and spontaneity in their leisure time.”