Warner Buys Newiscom

Warner Music Group has continued its expansion in to the live music industry with the acquisition of Madrid-based events production and marketing company Newiscom.

News of the deal came from Warner Music Spain Aug. 12 and sent out a clear signal that the strategy that’s seen it acquire major promoters in France and Italy will carry on under the company’s new ownership.

What the deal’s worth hasn’t been made public but it’s the first major action on the Warner front since the company was bought by Len Blavatnik’s Access Industries.

Warner upped its involvement in the Italian live music business in April by buying Vivo, the national promoter formerly owned and run by brothers Corrado and Sandro Rizzotto.

That deal came six months after the French division Warners bought Salomon Hazot’s Paris-based Nous Productions.

Newiscom, which was founded in 1991, has built its reputation offering a wide range of marketing services, with a particular emphasis on events including branded concerts, press conferences, launch parties and conventions.

It will be a good fit with Get In, a leading Spanish artist services company Warner bought in 2008. Get In has operations in artist management, live production and touring promotion.

Along with its management duties for established artists such as La Oreja de Van Gogh, Mikel Erentxun, Alex Ubago and El Sueno de Morfeo, Get In has also helped stage concerts for major acts such as Bruce Springsteen, Bon Jovi, Manu Chao, Seal, Il Divo and Lenny Kravitz.

“We already know that the [Newiscom] team are inventive and effective marketeers whose talents perfectly complement our creative approach to artist development,” said Warner Music Spain chairman Charlie Sanchez.