Oxegen Named No.1

Oxegen Festival is the best in Europe, according to leading brand engagement network Havas Sports & Entertainment.

The company’s summer 2011 European Music Festival study analyses 64 large music festivals, collecting data via online research and direct contact with organisers and attendees.

Festivals were ranked on criteria including line-up, value and organisation, with the aim being to offer a guide to festivals for consumers and brands.

It says Oxegen comes out as best festival, followed by the UK’s Glastonbury and V Festivals, with Belgium’s Rock Werchter in fourth place.

Oxegen has the best line-up for 2011, according to Havas research, followed by the V festivals, Rock Werchter, Belgium’s Pukkelpop and Glastonbury.

Live Nation chief ops officer John Probyn, who’s also Oxegen’s festival director, says this year’s Oxegen has got most of the artists headlining the UK’s major festivals on one bill.

“We have definitely pulled out all the stops to deliver our best ever line-up. A tremendous amount of work also goes on behind the scenes to ensure that every aspect of the festival meets the very highest standard,” he said. “Oxegen has a really strong bond with its fanbase and the feedback we receive from them allows us to improve the festival experience year on year.”

The acts at Punchestown racecourse for this year’s Oxegen Festival July 8-10 include Coldplay, Foo Fighters, The Black Eyed Peas, Beyoncé, Arctic Monkeys, The Strokes, Paolo Nutini, My Chemical Romance and Plan B.

The other European festivals to make the Havas Top 10 were Roskilde (Denmark), Exit (Serbia), Sziget (Hungary), Coke Live (Poland) and Oya in Norway.