House Of Visa

House of Blues Entertainment and Visa USA launched their new marketing relationship with a series of exclusive concerts for Visa Signature cardholders at HoB’s Sunset Strip club February 4-7.

The inaugural “Signature Sounds Live on the Sunset Strip” series headlined Goo Goo Dolls, Bonnie Raitt, Fall Out Boy, and LL Cool J on successive nights.

The concerts launched a promotional effort in which Visa Signature cardholders will get special benefits at HoB clubs and amphitheatres nationwide including exclusive presales, reserved tickets for prime seats and special offers for HoB events such as the Sunday Gospel Brunch.

Also included is single-night access for cardholders to the House of Blues’ private Foundation Room, the exclusive VIP space at select HoB locations, and will include front-of-line concert access.

“The strength of our brand will complement that of Visa Signature and its effort to consistently offer cardholders the best in entertainment,” HoB Entertainment CEO Greg Trojan said. “We look forward to working closely with Visa Signature in providing its cardholders a remarkable opportunity to enjoy the diversity of services associated with both brands.”

The deal also includes a Visa Signature House of Blues national concert tour, details of which are expected in the coming months.