ASM Global Inks Deal With Golden Entertainment To Book Nevada Venues

ASM Global has inked a multi-year booking arrangement with Golden Entertainment – the largest tavern and slot route operator in Nevada – for the exclusive booking rights at the gaming company’s indoor, 2,000-capacity The Edge Pavilion and and 12,000-cap Laughlin Events Center, two music venues in the Edgewater Casino Resort.

Located on the west bank of the Colorado River, the resort/casino combines gaming, dining, and live entertainment adjacent to Laughlin, Nevada’s Riverwalk, known for its desert and river views.

“We are excited about the opportunity to expand Golden’s Laughlin offerings. We look forward to great success exploring opportunities with our worldwide music industries and friends,”Jason Rio, ASM’s senior vice president of live entertainment & content development, said in a statement.

ASM Global adds Golden Entertainment to its worldwide portfolio and network, providing far-reaching relationship opportunities able to drive both traditional and non-traditional live entertainment content.

Rio and his team are forecasting year-to-year growth, developing annual franchise events, securing long-term performer relationships with Golden Entertainment and Laughlin Entertainment Center.

“We are excited to embark on this new partnership with ASM Global, a move that marks a significant milestone for Golden Entertainment’s Laughlin entertainment venues, including The Laughlin Event Center and The Edge Pavilion,” said Brad Goldberg, SVP of Marketing and Chief Marketing Officer at Golden Entertainment, Inc. “This collaboration not only underscores our commitment to delivering unparalleled entertainment experiences but also leverages ASM Global’s highly capable talent booking services to elevate the Laughlin entertainment landscape.”