UK: AIF, Agents, LiveStyled

UK Agents and  AIF To Highlight Emerging Talent

Association of Indepedent Festivals

Several UK agents have partnered with the Association of Independent Festivals (AIF) to provide gig opportunities for newcomers at AIF member festivals.

Participating agents include Shaun Faulkner (

Festivals on board with the scheme include Tramlines, Shambala, Kendal Calling, Handmade Festival, 2000trees, Nozstock, Beat-Herder, Barn on the Farm, Hanwell Hootie and Twisterella.

The AIF’s Membership and Events Coordinator Renae Brown commented: “AIF member festivals are incredible incubators of emerging talent and this initiative underlines our commitment to work directly with agents to join the dots between exciting new artists and some of the most successful independent festivals in the UK.

The response from agents has been very positive and we look forward to building on this partnership in future years.”

ATC Live’s Communal said: “We put forward two emerging artists via the AIF’s emerging artist initiative and got some fantastic festival dates for Jalen N’Gonda and Bossy Love. This has been a brilliant new initiative to give young artists a special platform for festival bookers to listen to their music and get new opportunities. We’re all very excited about their upcoming summer shows.”

Kendal Calling booker Emma Zillmann added: “We’re very proud to be a member of the Association of Independent Festivals, and love to be involved in any initiative to nurture emerging talent. Bossy Love are an absolute force to be reckoned with live, and Dead! have had a fantastic start to their career which surely will only get better. We can’t wait to welcome them to Kendal Calling’s stages this summer.”

AEG Europe Selects App Partner

– LiveStyled

London-based LiveStyled will provide the apps for five of AEG’s major European arenas and the Eisbären Berlin hockey team.

 will be the first venue to roll out the app, which is intended to become the new entertainment channel for venue operators to communicate with customers in order to better their experience at the venue.

“From queue-busting to loyalty schemes (and everything in between), we develop cutting-edge technology and apply the latest data science techniques to understand customer behavior and deliver personalized content to each user,” LiveStyled describes itself.

David Jones, vice president of information technology for AEG Europe, said “venue mobile apps are a key part of AEG’s strategy to embrace digital technology to enhance the customer experience. With an embedded ticket, our apps will make it easier to get into the venue, detailed maps will help our customers to find their way around and, once at their seat, they can use the app to purchase food, drinks and merchandise. In addition, the apps will help us to learn more about our customers, so that we can better tailor our offer and communications to them.”

LiveStyled CEO Adam Goodyer commented: “We are thrilled to have been selected by AEG Europe to deliver this project. They are an organization which truly understands the potential that mobile has to enhance the experience for customers, as well as the importance of placing customer data at the heart of business strategy.”

Apps for  Berlin, and the Eisba¨ren Berlin ice hockey team are supposed to launch over the course of the year.